London, a city where history and modernity collide, is also home to some of the most exclusive and expensive real estate in the world. From stately Georgian townhouses to futuristic penthouses overlooking the Thames, the wealthiest residents of Britain and the world, have long been drawn to the capital. But where exactly do they live? Let’s take a walk through London’s most prestigious neighbourhood's.
1. Knightsbridge
When it comes to luxury, Knightsbridge is unmatched. Home to Harrods, Hyde Park and some of the city's most elegant residences, this area is a magnet for international billionaires, celebrities and royals alike. Properties here routinely fetch £20 million or more, making it one of the priciest addresses in the world.
Notable Residents: Middle Eastern royalty, global tech moguls
Average Property Price: £21.4 million
Hotspots: One Hyde Park, The Bulgari Hotel
2. Mayfair
Mayfair has long been synonymous with old money. Lined with embassies, exclusive clubs and elegant squares like Grosvenor and Berkeley, this neighbourhood offers unparalleled sophistication and privacy. The architecture leans toward Georgian elegance and behind those brick facades are often sprawling homes with state-of-the-art interiors.
Notable Residents: Hedge fund managers, aristocrats, international business elites
Average Property Price: £15-£20 million
Hotspots: Mount Street, Grosvenor Square, Claridge’s Hotel
3. Belgravia
Located just south of Hyde Park, Belgravia is known for its pristine white stucco terraces and private gardens. It feels like a hidden enclave of calm in the heart of the city. The properties here are less flashy than in Knightsbridge but no less expensive.
Notable Residents: Diplomats, CEOs, discreet millionaires
Average Property Price: £12-£18 million
Hotspots: Eaton Square, Chester Square
4. Holland Park
For those who prefer a quieter, greener vibe, Holland Park in West London offers a blend of aristocratic charm and bohemian chic. Grand Victorian houses line leafy streets, often home to A-list actors, artists and entrepreneurs.
Notable Residents: Celebrities, fashion designers, tech founders
Average Property Price: £10-£15 million
Hotspots: Ilchester Place, Addison Road
5. St John’s Wood
Located just northwest of Regent’s Park, St John’s Wood has a more suburban feel, attracting affluent families who want space, security and a strong sense of community. It's also home to the famous Abbey Road Studios and Lords Cricket Ground.
Notable Residents: Professional athletes, music industry legends
Average Property Price: £7-£10 million
Hotspots: Avenue Road, Hamilton Terrace
6. Battersea Power Station & Nine Elms
While historic neighbourhood's still dominate the wealth map, modern developments like Battersea Power Station and Nine Elms are fast gaining traction with younger, tech-savvy millionaires. Ultra-modern penthouses with panoramic views of the Thames appeal to those who crave luxury with a contemporary edge.
Notable Residents: Tech entrepreneurs, crypto investors
Average Property Price: £2-£8 million
Hotspots: Battersea Roof Gardens, Embassy Gardens
Why the Rich Choose London
- Global Connectivity: London is a hub for international travel, finance and diplomacy.
- Stability: Despite political ups and downs, the UK’s legal and property systems are considered safe for long-term investment.
- Top Schools: Proximity to prestigious institutions like Eton, Harrow and international schools adds to the appeal.
- Culture & Heritage: Museums, theatres and Michelin-starred restaurants make London irresistible to high-net-worth individuals.
The wealthiest people in Britain and from around the world are drawn to London not just for its luxury but for its legacy. London’s elite neighbourhood's offer more than just a place to live, they offer a lifestyle and powerful postcode.
