Summer’s here and so is the seasonal shakeup in the rental market. Whether you’re a landlord, tenant or property investor, staying on top of the latest trends can help you make smart, timely decisions. So, what’s sizzling in the rental world this summer? Let’s dive into the key trends heating things up in 2025.
1. Rents are still rising but the heat’s easing off
After several years of rapid growth, rent increases are finally cooling down. That doesn't mean they're cheap just climbing at a slower pace.
- UK average rent: £1,287 pcm
- Annual growth: Slowed to 2.8% - the lowest since 2021
- Hotspots: North East England is leading the charge with rents up over 5% year-on-year
So while tenants might be breathing a slight sigh of relief, landlords are still seeing healthy returns.
2. Summer = Moving season
Every summer brings a surge of movement and 2025 is no exceptions
- Students are locking in accommodation
- Families are relocating during school holidays
- Young professionals are chasing jobs in new cities
This makes June-August the peak rental season. If you’re listing a property, now’s the time to act. Competition is high, but so is demand, pricing smartly can help you secure the right tenants fast.
3. Furnished & flexible rentals are in demand
Today’s renters are looking for flexibility and they’re willing to pay for it.
- Furnished short-lets are on the rise, especially in city centres
- Serviced apartments are thriving among remote and hybrid workers
- Airbnb-style lets still appeal despite increasing regulation in some cities
If you’re a landlord, offering a fully furnished, flexible tenancy could unlock premium pricing and attract a wider tenant pool.
4. Regulations are changing - get ready
The Renters’ Rights Bill is expected to become law later this year in the UK, bringing big changes:
- Ending no-fault evictions
- Banning bidding wars
- Enforcing longer notice periods for rent increases
It’s all about giving tenants more stability but it means landlords need to be more proactive with contracts and communication.
5. Location still reigns supreme
While some parts of the UK are seeing rental growth in regional hubs, London, especially West London, continues to hold strong appeal for tenants who value connectivity, culture and convenience.
- West London hotspots remain highly sought-after
- Young professionals and international renters continue to favour the capital for lifestyle and career opportunities
- Regional areas like the East Midlands and North West are growing, but Prime London postcodes are still a benchmark of demand and rental resilience
If you're managing or investing in West London, you're in a prime position. Stabilising rents in the capital don't mean stagnation, they mean long-term consistency, premium tenants and strong returns. That’s the kind of heat you want.
Summer 2025 is shaping up as a season of measured growth and strategic opportunity in the rental market. While red-hot rent increases may be cooling, there’s plenty of momentum, especially if you adapt to what today’s renters are really looking for.
Key Takeaways:
- Optimise listings for peak season
- Offer flexibility and furnishings
- Stay informed on new rental laws
- Look to regional markets for the best returns
Need help pricing your rental or updating your lease? Drop your questions below or get in touch - we’re always here to help you navigate the property world.
